After quitting her day job, Lorna began designing full-time. Demand increased and in 1990 she opened the first Lorna Jane retail store in Brisbane, Australia with her husband Bill Clarkson by her side. As awareness spread about Lorna's technical yet feminine approach to designing active wear, the brand expanded with new stores opening across Australia every year.
There are now more than 200 Lorna Jane stores across Australia and the United States, as well as stockists in Europe, the UK, Africa, Asia and the Middle East. The brand has ignited a global movement embraced by hundreds of thousands of followers. Now celebrated as an icon of Australian fashion, Lorna lives and breathes her brand's values. Her role is overseeing the creative direction of her company, directing entire collections and marketing campaigns. Every day she continues to work on ideas to inspire others toward Active Living through her own practice of Move Nourish Believe. Today, the Lorna Jane brand stands for so much more than Activewear. It inspires women across the globe to live their best lives through Active Living and the daily practice of Move Nourish Believe.
"Our vision extends beyond the product. We don't just sell Activewear, we sell an active way of life. Our garments encourage women to achieve their best through Active Living and ultimately reach their full potential in life." Lorna Jane Clarkson Highlights of Lorna's career include; winning numerous RAQ Fashion Design Awards, receiving the 2011 AMP Capital, BRW Award for Australia's Outstanding Retailer of the Year, publishing her books Move, Nourish, Believe: The Fit Woman's Secret Revealed in 2011, MORE of the Fit Woman's Secrets in 2013 and Love You in 2017.
Lorna's first cookbook, NOURISH - The Fit Woman's Cookbook was released in 2014 and Lorna’s first ever coffee table book ‘INSPIRED’ was released in 2015. Stay tuned for the latest edition to the collection launching July 2018.