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Our Mission

At Lorna Jane our mission is to empower you to live a life that you love through Active Living™ and the daily practice of Move, Nourish, Believe.

We are driven to design the best Activewear because we want to change the way you live and we know when you wear Lorna Jane it transforms the way you think, but more importantly how you feel about being active.

We want you to know that being healthy doesn't have to be about finding more time, eating less or trying to look like anyone else. And we're here to make you feel good about yourself and where you are right now, whilst helping you to become a fitter, faster and stronger version of yourself!


A revolution. A way of living. A culture shift.
A workout style that has become a mindset and created a global movement.
And it all centres around YOU!



Our Founder

How does an idea based on nothing to wear to work out, become a global phenomenon with the power to change and impact the world’s attitude to exercise?

It takes a special kind of vision to spot a gap in the market, to follow your instinct, develop a skill and grasp an opportunity with both hands.

Meet Lorna Jane Clarkson …

Over thirty years ago, when a fitness instructor took a pair of scissors to her favourite swimsuit to discover how it was sewn, Lorna Jane could never have imagined the journey ahead of her. On that day (day #1 of a fashion evolution!), the first ever piece of Lorna Jane Activewear began to take shape.

At the time (1989!), the aerobics lover from Brisbane was designing for herself - and then people in her classes began to ask for custom orders. Due to overwhelming requests, Lorna began taking a small selection of pieces to sell after class. The rest is history…

Discover the evolution of Lorna Jane here

After coining the term Activewear, Lorna has spent three decades learning, evolving, listening and reacting to customer’s needs - and the needs of society as whole. We’ve lead the way in product and normalised Activewear in everyday life (you’re welcome!)


There is a reason that millions of women around the world choose to wear Lorna Jane Activewear every day. When you wear our Activewear it inspires you to be more active. When you wear Lorna Jane it changes, not only how you exercise, but how you live your life - with purpose, passion, optimism and an energy that glows.

We call it Active Living™ - the daily practice of Move, Nourish Believe.


FEARLESS: At Lorna Jane our mission is to inspire women to live a passion-fuelled life through Active Living™ and the daily practice of Move, Nourish, Believe. We give you the confidence to chase your dreams by redefining what success looks and feels like today.

COMMITTED: Our famous slogan ‘NEVER, NEVER, NEVER give up’ was embedded in our psyche at a time of immense growth (and high pressure!) for our brand. It’s a motto that we and our customers still live by when it comes to health, career, relationships and the pursuit of a purposeful life.

COMPASSIONATE: An active life isn’t about overstretching yourself all of the time! Instead, we’re all about finding comfort in discomfort and always prioritising balance, rest and nourishment. That’s why our Activewear, which is designed by women for women, is equally perfect for work, rest, play and everything in between.

IMPACTFUL: Our customers care about the planet (and, so do we!) which is why we’re dedicated to reducing our footprint with responsible sourcing, reduced packaging and long-lasting fabrics that will endure the toughest workouts instead of becoming throwaway fashion (read more here). With a high value on quality, we want you to buy better, not more.


It’s the symbol that has become synonymous with Lorna Jane - but what does it mean? One off-kilter square symbolises our founder’s initials linked together L J (get it?)

Together, the trio represent each of the pillars of the daily practice of MOVE, NOURISH, BELIEVE - the Active Living™ philosophy that we stand by (and will make you feel fit, strong and alive!)

MOVE your body every day. NOURISH from the inside out. BELIEVE that anything is possible.

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