YOUR FIRST WEAR IS THE FIRST WEAR
We know how good it feels to own something new. THAT FRESH FEELING. THAT EXCITEMENT. We understand how much your purchase means to you. That’s why we’re taking things to a whole new level...
Introducing a brand new kind of new with the Lorna Jane First Wear Initiative, where your first wear is the first wear.
Quite literally, no one has ever worn your purchase before.
We’re reinventing ‘first in, best dressed’ because we like to be the first, and we know you do too. So, go ahead, try it on and enjoy that first wear feeling.…#LJFIRSTWEAR
The Lorna Jane First Wear Initiative is focused on one thing – ensuring that you receive the cleanest, freshest Activewear on the planet.
Women’s health and wellbeing is the reason we exist, so naturally, this issue is of utmost importance to us.